From the raw cowhide material, tanning, to the entire manufacturing process, everything is from Japan and done in Japan. That sounds great, but people may worry that it will be expensive. However, AristoPrimo's shoes are rather quite the opposite. The company has each production process done by local craftsmen, built a new system that sells shoes directly to customers, offering their products at a low distribution cost. Takahiro Hayakawa, the president of the company, says.
"Asakusa, where our company is located, is a city of shoes. That's why everything can be done in and around the area. Because it's close, you can keep an eye on everything, and the craftsmen are so wonderfully skilled. As long as you do the best you have to offer, your customers will be satisfied. "
Yamato Shoji, the parent company of the brand, is a sole material processing company. Mr. Hayakawa, the third generation, launched the brand with the desire to "introduce made-in-Japan shoes to the world." "Our shoes are all semi-ordered. Customers come to the showroom and have their feet measured. After choosing the base design, we will have a detailed discussion about the leather, stitching, bottom specifications, etc. The sewing, finishing the edges, the polishing, these may be small details, but we don’t cut corners in each process, so the finished product is exceptionally beautiful. The shoes are so comfortable. "
It is the culmination of Japanese technique. It is no surprise that they have many repeating customers.